Most insurance agents that I meet have created a Profile in LinkedIn, but that is about it. They don’t comprehend the worth and the ability of media that’s included within this social networking tool. Proteus Leadership Taking a wild guess most have put up a sketchy profile that doesn’t include their picture and their connections are additional insurance individuals that have requested them to connect. Most do not pro-actively find new connections in targeted markets.
These are people you would never meet at the local networking event, but could become part of your networking circle.
However if you are looking to create new business that is out of your advertising land, social networking is best for you. LinkedIn is a superb tool that is under-utilized, but can build your credibility as time passes. So the best way is to start with a Systematic approach.
Create a persuasive LinkedIn profile. That usually means a strong headline. If you are a specialist in employee benefits or a professional in worker’s compensation create a headline that brands you as an expert. Most people will go to your Profile when they see you’re active in almost any discussion group.
You want your profile to browse like your professional resume and incorporate any credentials or awards. Make sure you include Key Words because people may search in LinkedIn such as they’d in Google. So if you are specializing in Group Insurance or Property Managers those would be Key Words that we would look for and you’d want to set them in your Summary or Area of Expertise. Also, invite folks to connect with you. The excellent thing about LinkedIn is that nearly everybody is a professional and they’re looking to enlarge their network, too.